Greg Goebel

Greg Goebel is the President of DealerStrong and the author of “The Complete Guide to Special Finance.” He’s the previous CEO of Auto Dealer Monthly and is a regular contributor to Auto Dealer Monthly magazine, addressing the needs of the Special Finance community.

He has extensive experience in the subprime sector. His dealerships first began utilizing Special Finance in 1990 and delivered over 11,000 subprime deals. His retail background also includes owning Buick, Pontiac, GMC, and Hyundai franchises, and independent dealerships. This included one dealership dedicated solely to the Buy-Here Pay-Here market segment. He also owned and operated multiple stand-alone automotive service facilities.

Greg continues to train dealers, vendors, and companies in special finance. He moderates a 20 group for NCM Associates and consults and coaches auto dealers that want to strengthen their operations and accelerate their growth. His insights and attention to market trends in the automotive space make him a reliable resource for many industry publications and a recognized dealer expert witness.

Harlene Doane

Harlene Doane is the Chief Operations Officer of DealerStrong, and the previous Editor and Director for Auto Dealer Monthly magazine and Special Finance Insider. She has written many features for Auto Dealer Monthly magazine over the years and continues to write to automotive audiences.

Harlene’s experience as a dealership controller and overseer of financial operations in various forms (Hyundai franchise, independent dealerships, BHPH operation, stand-alone service operation, property company, and reinsurance company) has given her a thorough understanding of how all operations should flow through accounting properly. Throughout her dealership tenure, she fulfilled many other roles such as general manager, finance manager, underwriter, and used vehicle buyer.  

 Harlene is recognized as an expert on the Dealertrack Management System and a certified Management by Strength trainer. She created a “Training the Trainer” workshop to helping dealerships create a sustainable ongoing training program in their stores. Today, she spends considerable time coaching & training dealership owners, controllers, other accounting personnel, and business development managers to expand their knowledge and influence to improve the bottom line. Her knowledge of dealership systems and technology allows her to act as a project manager or liaison for larger dealership projects such as DMS or HR system conversions.

Brandi Muensterman

Brandi is a Dealership Accounting Specialist. She is passionate about helping others understand the functions of the dealership accounting department and enjoys assisting clients with both process and software system issues.

Brandi began her career in the automotive industry at the age of sixteen working after school and weekends at a local Chevrolet dealership. She quickly fell in love with the ever-changing, quick paced environment and managed to turn something she enjoyed into a lifetime career. She has worked for both small and large dealerships and fulfilled numerous rolls, giving her a well-rounded knowledge of how dealership processes should work.

Most recently Brandi was the Office Manager of a combined accounting office for a large south Florida dealer group consisting of 14 franchises and 2 BHPH stores. After residing in Florida for eight years she decided to move her two teenage sons back home to southern Indiana to spend more time with family and has enjoyed being an important part of our team ever since.

Jamie Martin

Jamie is in Data and Communication Services Support. She has over 13 years of experience in administrative technology with exceptional skills in the Microsoft Office suite, attention to detail, and efficiency. With the ability to work with multiple software programs and turn ideas into reality, she is an asset to the team. She has been an admin in many different fields including social science, higher education, manufacturing, and hospitality. Jamie has assisted in all departments of these various businesses including administration, research, sales, marketing, human resources, accounting, and customer service. In each position, she quickly became the contact person for taking care of the needs of everyone on her team from keeping schedules straight to assisting on achieving deadlines. Jamie is a team player that is willing to assist with any task.

In her spare time, she enjoys outdoor activities including hunting and fishing and has a passion for working with dogs in obedience.

Bea Morales

Bea is an Accounting Manager assisting clients with daily dealership accounting. She started her career in 2005 as a process improvement manager for a Honda store. Since that time, she worked her way into the office learning the various accounting jobs. She fell in love with the accounting side of the dealership world and is excited to continue sharpening her skills with DealerStrong. She has worked for both independent and franchise stores, in several major cities including Indianapolis, St. Louis, and Kansas City and most recently she was the controller of a Bentley dealership.

Kim Baker

Kim Baker embarked on his automotive career in 1998, igniting his passion in sales at a Chevrolet, Buick, Pontiac, and Oldsmobile franchise. This experience paved the way for his journey, as in 2001, they expanded by acquiring a Ford franchise on the same premises. Kim swiftly rose through the ranks and, by 2002, secured a promotion to the Finance and Insurance (F&I) department. Over the next decade, he was pivotal in managing F&I operations at remote locations and spearheaded the launch of Special Finance initiatives.

Intrigued by new opportunities, Kim embraced a fresh chapter in 2012 when he accepted the position of General Manager at an independent dealership. During his tenure, Kim and his exceptional team orchestrated remarkable growth, propelling the dealership from a modest 50-unit operation to a monthly output of over 300 vehicles. Not stopping there, they acquired a Mitsubishi franchise, solidifying their presence in the automotive market. Their accomplishments did not go unnoticed, as they were honored with the "Best Places to Work in Indiana" accolade and were recognized as one of Inc Magazine's top 5000 fastest-growing companies in both 2017 and 2018.

In 2020, Kim's remarkable track record and leadership skills led him to accept the role of Executive General Manager overseeing an eight-rooftop operation. This encompassed brands such as Chevrolet, Buick, Ford, CDJR (Chrysler, Dodge, Jeep, Ram), and a Linex franchise. In addition to his other responsibilities, Kim supervised a combined service facility and an offsite body shop, ensuring the smooth functioning of the entire operation. Impressively, the location facilitated over 2000 units per year in fleet sales, showcasing Kim's ability to manage diverse aspects of the business.

Kim and his dealerships have successfully facilitated well over 10,000 subprime deals throughout his career, demonstrating his astute understanding of this specialized market segment. However, Kim's focus extends beyond financial transactions. He places a high emphasis on cultivating a healthy organizational culture. In his most recent roles, he also took on the crucial responsibility of an EOS integrator, contributing to the growth and overall well-being of the operations he oversaw.

Kim's remarkable journey in the automotive industry is a testament to his dedication, strategic vision, and exceptional leadership. With a passion for both business and people, he continues to make significant contributions to the automotive landscape.

Shelby D'Amico

Shelby started her career in 2004 with an accounting firm in Baltimore, MD. Shortly after starting she joined the Risk Management Consulting team where she assisted clients in process improvements and internal control structure.

Shelby kicked off her automotive career in 2015 upon relocating to New York. She was quick to learn the daily functions of dealership accounting and consistently increased her responsibilities within the management team. Most recently Shelby was a Controller within a CDJR Franchise. Her background in consulting and dealership accounting made DealerStong a natural fit. Shelby enjoys the variety of tasks within accounting and loves building relationships with clients.