Despite all of the advances in technology, phone skills training focused on setting appointments is overlooked and absent. Dealers spend countless dollars each day in an effort to make the phone ring, yet make no investment in training salespeople on how to effectively communicate on a phone. Technology has changed the auto business – from fax
It is a known fact that the most successful automotive Business Development Centers (BDC) are using some form of call measurement to inspect what they expect. With the amount of time and money invested in proper staffing and BDC training, it is essential that you have this tool to maintain the strength and success of your team.
Lately, I’ve been rather frustrated at the lack of management in many dealerships. Yes, plenty of people have the title manager but are they really managing anything? Let’s look at the simple definition of management – “Management in business is the function that coordinates the efforts of people to accomplish goals and objectives using available resources
Have you been tricked by the illusion of gross profit? The latest marketing program proposal was just laid out in front of you by a sales professional of a vendor that you’ve heard of in the past. The sales professional claims that many of their clients have seen big results in traffic to the store
Do you really need to spend money on Subprime Training? How hard can it be, right? With over 30,000 dealers nationwide offering indirect financing, you would think a major portion of those dealers would have a solid grip on subprime. However, the truth is, only about ten percent are really succeeding in Subprime. So how