Why do people decide to buy? Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers. Either way, three factors affect all purchasing decisions: economic, functional, and psychological. Retailers should be familiar with the impact each factor has on the minds of consumers. Apple, Inc.
Do you have the right mix? I always get asked the two same questions about teams. The first, “How do you feel about being on a team?” Which is a crazy question to me. We are all members of different teams in life – family, sports, religious groups, communication organizations, and especially at work. Being
Have you ever tried to walk a mile from point A to point B blindfolded? Sound silly? This happens more often than we care to admit in dealerships. We have all sang the song and danced the dance. Set goals, make a plan. But remember, it is hard to achieve your dealership goals if you
Many car dealerships struggle to get the entire team to realize and respect the role and value of a Business Development Center (BDC). The BDC accomplishes many important tasks for the dealership. They are often the first impression that a prospective customer has of the store; and their primary function is to drive traffic, for
The main function of a Business Development Center (BDC) is to create showroom traffic. The role that the Business Development Manager (BDM) plays, although very important, is often misunderstood. As a result, the responsibilities assigned to the BDM are not entirely those that will enable your BDM to lead the BDC to realize its true