Meet Our Team
The experience of this team is what makes us an authority in the automotive industry.
Greg Goebel
Greg Goebel is the President of DealerStrong and the author of “The Complete Guide to Special Finance.” He’s the previous CEO of Auto Dealer Monthly and is a regular contributor to Auto Dealer Monthly magazine, addressing the needs of the Special Finance community.
He has extensive experience in the subprime sector. His dealerships first began utilizing Special Finance in 1990 and delivered over 11,000 subprime deals. His retail background also includes owning Buick, Pontiac, GMC and Hyundai franchises, and independent dealerships. This included one dealership dedicated solely to the Buy-Here Pay-Here market segment. He also owned and operated multiple stand alone automotive service facilities.
Greg continues to train dealers, vendors, and companies in special finance. He moderates a 20 group for NCM Associates and consults and coaches auto dealers that want to strengthen their operations and accelerate their growth. His insights and attention to market trends in the automotive space make him a reliable resource for many industry publications and a recognized dealer expert witness.
Harlene Doane
Harlene Doane is the Chief Operations Officer of DealerStrong, and the previous Editor and Director for Auto Dealer Monthly magazine and Special Finance Insider. She has written many features for Auto Dealer Monthly magazine over the years and continues to contribute to the publication.
Harlene leads the DealerStrong’s “Training the Trainer” workshop, helping dealerships create a sustainable ongoing training program in their stores. She assists clients with staffing needs and those who need controller assistance to resolve accounting and technology integration issues. Additionally, she oversees all operations including client interactions, events such as the annual Subprime Conference, and manages the automotive social media site, AutoDealerPeople.com.
Harlene’s experience as a dealership controller and overseer of financial operations in various forms (Hyundai franchise, independent dealerships, BHPH operation, stand-alone service operation, property company and reinsurance company) have given her a thorough understanding of how all operations should flow through accounting properly. Throughout her dealership tenure she fulfilled many other roles such as general manager, finance manager, underwriter, and used vehicle buyer.
Ebonie Stafford | Talent Manager
From Business Development Manager to Talent and Resource Manager, Ebonie knows how to work the phone. She spends her days screening and interviewing candidates to find the best-suited career match for their skills and experience.
Janet Luecke | Office Manager
If you’ve ever called our office, you’ve likely been greeted by Janet. As Office Manager, she serves as DealerStrong’s own Janet of all trades as she handles everything from accounting and data entry to sourcing hotels for our group meetings.
Tammy Franz | Administrative Assistant
DealerStrong’s Administrative Assistant, or as we like to call her Data Queen. Her job is filled with reports and processes to ensure dealer data coming in and out of the company is as clean and accurate as it can be. With all the different dealer systems, that is a complex job.