Meet Our Leadership Team
The experience of this team is what makes us an authority in the automotive industry.
Greg Goebel is the President of DealerStrong and the author of “The Complete Guide to Special Finance.” He’s the previous CEO of Auto Dealer Monthly and is a regular contributor to Auto Dealer Monthly magazine, addressing the needs of the Special Finance community.
Greg has extensive experience in the subprime sector. His dealerships first began utilizing Special Finance in 1990 and delivered over 11,000 subprime deals. His retail background also includes owning Buick, Pontiac, GMC and Hyundai franchises, and independent dealerships. This included one dealership dedicated solely to the Buy-Here Pay-Here market segment. He also owned and operated multiple stand alone automotive service facilities.
Greg continues to train dealers, vendors, and companies in special finance. He moderates a 20 group for NCM Associates and consults and coaches auto dealers that want to strengthen their operations and accelerate their growth. His insights and attention to market trends in the automotive space make him a reliable resource for many industry publications and a recognized dealer expert witness.
Harlene Doane is the Chief Operations Officer of DealerStrong, and the previous Editor and Director for Auto Dealer Monthly magazine and Special Finance Insider. She has written many features for Auto Dealer Monthly magazine over the years and continues to contribute to the publication.
Harlene leads the DealerStrong’s “Training the Trainer” workshop, helping dealerships create a sustainable ongoing training program in their stores. She assists clients with staffing needs and those who need controller assistance to resolve accounting and technology integration issues. Additionally, she oversees all operations including client interactions, events such as the annual Subprime Conference, and manages the automotive social media site, AutoDealerPeople.com.
Harlene’s experience as a dealership controller and overseer of financial operations in various forms (Hyundai franchise, independent dealerships, BHPH operation, stand-alone service operation, property company and reinsurance company) have given her a thorough understanding of how all operations should flow through accounting properly. Throughout her dealership tenure she fulfilled many other roles such as general manager, finance manager, underwriter, and used vehicle buyer.
As DealerStrong’s BDC trainer, Wendy Reeves, specializes in helping dealerships establish or grow their business development centers. Her hands-on approach and focus on appointments that show has proven to be extremely effective in increasing dealership showroom traffic. Wendy works with franchise and independent dealers alike providing a variety of BDC services including training, coaching, and BDC accountability. She also leads the only BDC Roundtable in the industry dedicated to the needs of the dealership business development manager.
Wendy has spent most of her career in the auto industry and she helped establish her first BDC back in 2007 working with a dealer group with five new car franchises and an in-house finance company. She managed and grew that BDC, until 2012, when she began training other dealership teams on her proven practices of BDC performance.
Talent & Resource Manager
Digital & Social Media Marketing Manager