BDC
Each year, DealerStrong releases their Special Finance Benchmark Report. This report services as a great comparison tool to help dealers identify areas where they could be adding more profit to their bottom line through their Special Finance operations. These metrics are derived from over 300,000 dealership transactions and include both franchise and independent operations. Benchmarks
Many car dealerships struggle to get the entire team to realize and respect the role and value of a Business Development Center (BDC). The BDC accomplishes many important tasks for the dealership. They are often the first impression that a prospective customer has of the store; and their primary function is to drive traffic, for
The main function of a Business Development Center (BDC) is to createshowroom traffic. The role that the Business Development Manager (BDM) plays, although very important, is often misunderstood. As a result, the responsibilities assigned to the BDM are not entirely those that will enable your BDM to lead the BDC to realize its true potential
Each day in the BDC we set many appointments, and each day we get surprised at the actual appointment show count. We find out just how “solid” (or un-solid) our appointments were, and are unsure as to why they did not show. So, why is your appointment show count low? BDCs feel there are 3
The most important thing in lead management is voice to voice contact. Regardless of whether your sales or BDC staff starts out with a call, email, or text, the ultimate goal of each of those is to establish rapport on the phone and sell the appointment. Here are 6 conversion tips for your team to take
