DealerStrong's Blog
Each year, DealerStrong releases their Special Finance Benchmark Report. This report services as a great comparison tool to help dealers identify areas where they could be adding more profit to their bottom line through their Special Finance operations. These metrics are derived from over 300,000 dealership transactions and include both franchise and independent operations. Benchmarks
Just in the last three years, I’ve reviewed nearly 20,000 resumes and have lost track of the number I’ve reviewed, phone screened, and interviewed. This volume of candidate screening me an abundance of information and insight. I can predict answers often before I ask the questions in an interview. I know when an answer is
Recently, an applicant submitted a resume for a position we had open for a client. We reviewed the resume and wished to continue moving forward with the applicant, so we sent an email requesting an application be completed. His response was to complete every space with “see resume.” Needless to say, that didn’t work for
The funny thing about advertising and marketing is that everyone has a viewpoint and many claim to have the “perfect” solution. The truth of the matter is, what is perfect for one store may be a colossal failure in another. The only way for a dealership to find their perfect solution is to test, track
Dealers regularly reach out to me about how to restart their Special Finance efforts. They expect me to tell them what inventory to buy, or which finance companies to do business with. That’s an extreme oversimplification viewpoint. There are things I can share with a dealer but they begin with some foundational planning. Here are
