The funny thing about advertising and marketing is that everyone has a viewpoint and many claim to have the “perfect” solution. The truth of the matter is, what is perfect for one store may be a colossal failure in another. The only way for a dealership to find their perfect solution is to test, track
Dealers regularly reach out to me about how to restart their Special Finance efforts. They expect me to tell them what inventory to buy, or which finance companies to do business with. That’s an extreme oversimplification viewpoint. There are things I can share with a dealer but they begin with some foundational planning. Here are
Why do people decide to buy? Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers. Either way, three factors affect all purchasing decisions: economic, functional, and psychological. Retailers should be familiar with the impact each factor has on the minds of consumers. Apple, Inc.
Do you have the right mix? I always get asked the two same questions about teams. The first, “How do you feel about being on a team?” Which is a crazy question to me. We are all members of different teams in life – family, sports, religious groups, communication organizations, and especially at work. Being
Have you ever tried to walk a mile from point A to point B blindfolded? Sound silly? This happens more often than we care to admit in dealerships. We have all sang the song and danced the dance. Set goals, make a plan. But remember, it is hard to achieve your dealership goals if you