How to Use Video Training Properly There are enough real life examples to illustrate about any lesson. Here’s one that still makes me cringe. Salesman had Mr. Customer on the lot looking at vehicles. The next thing you know the salesman is back in the store and the customer is gone. What the heck just
Underperformance Need Not Be the Norm One of the things that befuddles me about the Consumer Financial Protection Bureau (CFPB) is the agency’s narrow focus on interest rates and finance terms. If they want to ensure the fair and equal treatment of all customers, they should ask themselves why the same car buyer can be
Geo fencing is one of the newest forms of mobile advertising and it’s becoming highly popular in the auto industry. Automotive geo fencing makes the identification of the number of ad viewers that show up to your dealership seamless. According to TechTarget.com, “Geo fencing is a feature in a software program that defines geographical boundaries; this is done by
Routinely, the topic of hard-to-find subprime inventory comes up when talking with dealers. It seems that there is little that gives dealers more anxiety than figuring out where to find the hard-to-buy subprime units. Buying off lease or rental units can get the job done, but many times it leaves a dealer feeling vulnerable to
Customer Satisfaction Begins with Empathy and Respect Bear with me while I rant. The personal experience I am going to relate will absolutely tie back to understanding the challenges of getting deals bought in special finance. As many of you know, I live in Sarasota, Fla., one of the epicenters of the 2006 housing collapse.