DealerStrong's Blog
While I have never seen the movie “Dude, Where’s My Car?” it is the appropriate title to emphasize why it’s important to conduct physical inventories of your vehicles on a regular cycle. Once a year is simply not enough. I’ve worked with stores that have a really good process in place so that someone
First, let’s recap the first 6 steps to a successful training needs analysis in your store: Compile a list of all positions in the store. Compile job duties for each position. Compile job performance expectations for each position. Compile list of software and equipment each position uses. Identify/gather performance scorecards for each employee for
Every day in dealerships sales teams conduct Customer Needs Analysis. You attempt to understand what the customer needs in a vehicle, as well as their resources to acquire that need. What I want to do with you today is focus on a very specific portion of a Training Needs Analysis. If you start with
Dealers call me to help them find a “great manager” – GM, GSM, Controller, Service Mgr. This is normally followed by, “I need them to be experienced in Automotive.” I begin to ask questions about the position, duties, etc. and a few will interrupt me and begin to drill down to the crazy level. For
The words vary from client to client, but the sentiment is the same each time the phone rings. Why can’t I hire good people? Dealers are often inhibited from growth, not from being able to drive traffic to the store, or from their inability to sell or service cars. They are inhibited due to a
