When it comes to advertising in the automotive industry, many dealers spend a significant amount of time racking their brains for the perfect campaigns. Then they spend even more time searching for the best media buys to reel in traffic -without emptying their wallets. Billions of advertising dollars are spent each year with dealers crossing their fingers in hopes of seeing a greater ROI in the future. For those dealers, automotive advertising has become a rotating wheel of time-research-money. But the dealers in our Nation’s Premier Auto Dealer Program aren’t hoping for results, they are seeing results. They’ve uncrossed their fingers and unlocked the full potential of their ad dollars!
Our Nation’s Premier Auto Dealers use proven campaigns guaranteed to drive customers to their store, seeing ROI within hours instead of months. How? By using direct response campaigns that motivate the viewers to take action now! Each campaign includes the dealership’s identity, a way to separate them from their competition, and an offer that appeals to the majority of the audience. The campaign prompts the responders to call immediately (phone calls tend to produce the best conversion rates). Then, the results are tracked to know which campaign is driving the most traffic. Tracking is one of the most crucial aspects of a direct response campaign. Before you can have traffic, you need to have tracking!
Thanks to tracking, they’ve seen amazing results from the campaigns. Take a client in the Wisconsin market for example. We compared their results from the 11 months before starting the Nation’s Premier Program to the 11 months after. One of the most shocking results was that of their broadcast expense. They were able to reduce their broadcast spending by $269,000 ($24,454/month) all while generating more leads! In one month alone, the campaigns drove in 2,800 leads and 770 dealership shows! Imagine what a great sales team could do with that many new leads. Our client’s sales team took that vision and made it a reality. They took their lowest-selling month before Nation’s Premier, January with 69 sales, and turned it into one of their highest at 144 sales one year later!
You can have your automotive advertising cake and eat it too!
The dealers in our Nation’s Premier Auto Dealer Program will tell you there is a way to increase traffic and lower your budget. The program is market exclusive, so click here to see our reviews and then find out if your market is available!
Find Out Now if Nation’s Premier is Available in Your Market!